#1 Success Factor in Corporate History Campaigns

"The Persistence of Memory" by Salvador Dali

Starting early is the #1 success factor in a corporate history campaign. Allowing sufficient time will save money and ensure best-practice results. How much time? The better part of a year for a campaign or book, ideally one to two years, with the clock starting when you establish a budget and sign with your vendors. “History isn’t made overnight and it can’t be reconstructed overnight,” says CorporateHistory.net president Marian Calabro. “That’s one of the key lessons we’ve learned from more than two dozen corporate history engagements.”

You’ve heard the saying “Buy land. They ain’t making any more of it.” (Said by Mark Twain or Will Rogers or one of their ghostwriters.) The history equivalent is “Buy yourself time. You can’t manufacture it at the end.” Because while you can’t make new land, you can rent unused land. But you can’t beg, borrow, or steal extra time for the oral histories, timeline design, research, writing, review … or the other pieces of the 9-step process that high-level, brand-savvy business anniversary books and executive memoirs require.