Category: Corporate History

Happy 75th anniversary, Jeep®

Impressive decade-based timeline celebrates 75 years of Jeep®, along with vehicles specially designed just for the anniversary. Strong branding message: “For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped[...]
Read More

War Paint: B’way musical as corporate history

"War Paint" curtain scrim as viewed from mezzanine at New York's Nederlander Theater. Photo by Marian Calabro (c) 2017.
I admire great Broadway musicals and good corporate histories equally, so “War Paint” was a must-see. Alas, in the words of novelist Janet Burroway, “Only trouble is interesting.” And there’s not nearly enough trouble, conflict, or call it what you will in this twin biography of cosmetics[...]
Read More