Category: History in Marketing

Stickiest business anniversary ever

Happy 100th business anniversary, Fluff. Credit: Ginny/Flickr
The sticky-white marshmallow confection known as Fluff turns 100 years old today. Who knew? Apparently Mimi Graney did. Some 11 years ago she created the “What’s the Fluff?” festival in Somerville, Massachusetts; the Boston area lays proud claim to being a candy center (never mind about that[...]
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Economic Benefits of History Preservation

How to quantify the value of preserving history? Our friends at Communication Design Inc. in Richmond, VA, teamed up with Preservation Virginia to present key findings. In a gorgeous brochure that’s the signature print piece for the nonprofit’s major capital campaign, it’s noted that “historic preservation doesn’t[...]
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Anniversary Goes Missing

When an annual report prominently displays “50 Years 1967-2017” on its cover, as does the latest publication of the Environmental Defense Fund, a reader reasonably expects to find some history inside: a timeline, a profile of the founder, some then-and-now photos. Instead she finds only four paragraphs[...]
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