Category: History in Marketing

Happy 75th anniversary, Jeep®

Impressive decade-based timeline celebrates 75 years of Jeep®, along with vehicles specially designed just for the anniversary. Strong branding message: “For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped[...]
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History Equals Reputation

Uber taxi in Moscow, courtesy of Wikimedia
When people tell me that no one will be interested in their company’s history, I suggest substituting the word “reputation” instead. “Who cares about our history?” becomes “Who cares about our reputation?” The light bulb brightens. This came home in a big way today as I considered[...]
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