Category: History in Marketing

Keep Your Corporate History Updated

When Stoneham Five Cents Savings Bank became part of Salem Five Bank, Stoneham's history was chronicled and honored as part of Salem Five's larger history.
Salem Five Bank in Salem, MA, hired CorporateHistory.net a few years ago to update its 150-year history book to a 160-year book, a wise move since so much had changed in the decade since publication. Part of the update involved the acquisition of Stoneham Savings Bank. Wisely,[...]
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Vroman’s Bookstore Is Young at Age 123

Vroman’s calls itself “a Pasadena institution, a literary landmark, a community center, and a wonderful tradition.” After visiting it last week, I couldn’t agree more. This California bookstore displays its history well, both on its website and in photos around the store like the ones shown here.[...]
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“I’m going to be in a book!”

From the CorporateHistory.net library. We typically interview from 40 to 80 employees and retirees for each book.
Reminder of why corporate histories matter: We got the following thank-you from a young insurance agent who is part of a three-generation family of agents affiliated with our client (their 90th anniversary book is in progress). His grandmother, still alive and well, was an early agent. “THANK[...]
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History Comes Alive in Springfield, IL

Actor Fritz Klein as Mr. Lincoln in Springfield, IL
Never underestimate the value of a good actor who can bring history to life. Springfield, Illinois, is fortunate to have Fritz Klein, who has been playing Abraham Lincoln almost all his adult life in IL and on national stages. As a historian and a theater buff, I[...]
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