It Was 50 Years Ago This Week

Sgt. Pepper turns 50. Photo courtesy of BBC.
. . . And the final chord on “Sgt. Pepper’s Lonely Hearts Club Band” still reverberates. Who’s celebrating its 50th anniversary? Baby boomers around the world (I have my scratched-up mono vinyl album), younger generations (I hope), Capitol and Apple Records, and naturally the BBC with special[...]
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Put your history on your packaging

Corporate history on a kitchen counter, exemplified by the King Arthur Flour sack.
Your packaging is the ideal place to include a bit of your company history. It’s a great touch point and brand strengthener. Works for King Arthur Flour! With all those smiling cartoon faces, who wouldn’t read the short copy on the bag? Their website has a strong[...]
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Happy 75th anniversary, Jeep®

Impressive decade-based timeline celebrates 75 years of Jeep®, along with vehicles specially designed just for the anniversary. Strong branding message: “For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped[...]
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