Happy 90th Anniversary, NBC

Makes sense to celebrate your business anniversary in your own medium, as NBC did when it marked its 90th year with a three-hour TV special this past Sunday. TIP: Any organization can follow NBC’s example in miniature. Positives: Lots of engaging oral histories (Betty White, Tina Fey, Ted Danson, and Tracy Morgan were standouts), clips and lists of greats and firsts, and a structure that was thematic rather than strictly chronological. Negatives: A little too much hype and “best ever” fluff; inclusion of newer programs that haven’t yet stood the test of time; and lack of continuity in other media. When I hopped over to NBC’s website and Twitter feed @NBCUniversal, I found no anniversary links. If they exist, they’re buried. Extensive history website timeline, though, with cool images nested within a mobile-friendly structure. (The photo at the top of this post is a screen capture.)