The Clorox Company
"After a thorough search, The Clorox Company hired Marian Calabro of CorporateHistory.net to research our history, interview people, and write our centennial history book. She was fabulous! I seldom recommend people, but I recommend Marian Calabro highly."
Kathryn Caulfield, Vice President–Global Corporate Communications, Corporate Responsibility and Crisis Management,
The Clorox Company, Oakland, CA
Project Overview: 100th anniversary book and text for Heritage Timeline
On every continent, Clorox stands for a cleaner world and healthier homes. It was an honor for Marian Calabro to research and write Clorox's first-ever history book, published in English and Spanish language versions for the 2013 centennial.
CorporateHistory.net also wrote The Clorox's Company's heritage timeline.
Marian's notes on some highlights of the project:
- What a treat to comb through thousands of pages of oral history interviews from the early 1980s. These were done for a 75th anniversary book that was never written. Luckily Clorox archived all the transcripts. Some interviewees were almost 100 years old then. Their voices jumped off the page, giving me first-person glimpses of company founders and all kinds of juicy details that rarely show up more formal documents.
- Current CEO Don Knauss is one of the most fascinating corporate chiefs I've ever met. Don is an ex-Marine who has the distinction of being first Fortune 500 CEO to address the Out & Equal Workplace Summit. (Clorox is committed to diversity both as a workplace practice and a business imperative.) Don's leadership role models are Dwight D. Eisenhower for integrity, Marie Curie for curiosity, Colin Powell for optimism, Eleanor Roosevelt for compassion, and Mohandas Gandhi for humility. Quite a list!
Butch, the fellow in the bottle, was the company mascot for decades. The Clorox Company's centennial history is rich with images like this.