Winner of the MarCom Creative Platinum Award (highest honor) for writing and excellence in marketing communications.


“At last we have a formal history of the legendary business that Manny, Moe and Jack built. This book is both a history and a celebration … a colorful journey that chronicles our past and affirms our future.”
Lawrence N. Stevenson, Chairman & CEO
The Pep Boys — Manny, Moe & Jack, Inc., Philadelphia, PA

“Reaction to the book has been tremendously positive.”
Scott Kaminski, Project Manager and Archivist, The Pep Boys

Written by Marian Calabro
Published by Lark Books

Pep Boys pioneered the automotive aftermarket industry when it opened its first store in 1921. Its founders, the famous Manny, Moe, and Jack, were real people as well as icons of American advertising. To convey the spirit of Pep Boys and its "go-forward" turnaround strategy, the Philadelphia-based company commissioned this lively, richly illustrated 96-page book — its first-ever history.

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