Month: December 2018

Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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