Month: June 2021

3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
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