Month: January 2022

Go Beyond the Merely Transactional

From branding to bonding: CorporateHIstory.net reflects on the value of positive transactions in business and in life. (Photo credit: Shutterstock/YP_Studio)
Let’s resolve in 2022 to propel our business dealings beyond the merely transactional. Let’s make them more cooperative. More open. And (dare I say) friendlier. Ultimately that makes all of us more successful. Alfred D. Chandler, the “doyen of business history,” wrote about three types of capitalism.[...]
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