Month: May 2022

Your Reputation, Your History

Exhale the past? Yes, but recommends that you save it, too, so it doesn't disappear. (Photo credit: Toa Heftiba/Unsplash)
“If you don’t like the word history, substitute reputation.” We often suggested that to prospects and clients in the early years of Some 18 years later, it’s truer than ever. Building a great brand or reputation—a history—can take years. Destroying one can take just moments. Ask[...]
Read More