Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why:
- Customers want assurance that your organization has a strong track record and will be there for them.
- Employees want that assurance, too.
- You’ve earned the right to tell your survival story. Others will learn from it.
If your organization has lasted a respectable amount of time, no doubt you have survived downturns and emerged stronger. What better time to tap into that institutional knowledge, whether in print, audio (oral history podcasts), or even a refresh of your About Us blurbs and images on social media? Probably most important, a good history leaves a record of how you succeeded and what mattered to your company, your brand, and your community — a record that won’t exist unless you make it happen.
Many CorporateHistory.net clients have survived through wars (including the Civil War for Annin Flagmakers), worldwide financial depressions, natural disasters, and social obstacles. For them, Covid is the latest chapter in their long histories of adaptation and evolution. To put it another way: If you don’t tell your story, who will?