3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."

Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why:

  1. Customers want assurance that your organization has a strong track record and will be there for them.
  2. Employees want that assurance, too.
  3. You’ve earned the right to tell your survival story. Others will learn from it.

If your organization has lasted a respectable amount of time, no doubt you have survived downturns and emerged stronger. What better time to tap into that institutional knowledge, whether in print, audio (oral history podcasts), or even a refresh of your About Us blurbs and images on social media? Probably most important, a good history leaves a record of how you succeeded and what mattered to your company, your brand, and your community — a record that won’t exist unless you make it happen.

Many CorporateHistory.net clients have survived through wars (including the Civil War for Annin Flagmakers), worldwide financial depressions, natural disasters, and social obstacles. For them, Covid is the latest chapter in their long histories of adaptation and evolution. To put it another way: If you don’t tell your story, who will?

Hurricane Irene nearly overflowed New Jersey American Water’s Raritan-Millstone water treatment plant in 2011, stimulating a long-term flood protection project; these stories are told in CorporateHistory.net’s book “We Keep Life Flowing(TM): The Story of American Water.”