One of our clients measured the value of chronicling its history by surveying 20,000 employees at the end of its 100th anniversary campaign. This is an industry-leader listed on the NYSE, largely unionized. The questions posed to employees are great ones for YOU to ask, both at the start and the end of your business anniversary campaign:
► 81% said the celebration made them feel more pride in the company;
► 77% said they had a better understanding of core values and the company’s contribution to its communities;
► 96% wanted to keep learning about the company’s history after the anniversary year ended.
The CEO himself (since retired) told a trade publication reporter than he was initially skeptical that there was any value to an anniversary celebration, but he generously admitted: “I was proven wrong – very wrong.”