When did you last review your organization’s “About Us” pages? All that time spent positioning your brand in the news and social media should be backed up by a clear and persuasive snapshot, not a confusing mishmash. Use CorporateHistory.net’s “Ten Commandments of About Us Pages” as a checklist:
Commandment 1: Know thy audience.
Commandment 2: Thou shalt not generalize.
Commandment 3: Reveal thy personality.
Commandment 4: Don’t take your own name in vain.
Commandment 5: Honor thy readers and their attention spans.
Commandment 6: Honor thy visuals.
Commandment 7: Remember to keep navigation easy.
Commandment 8: Remember to facilitate make yourself and your organization easily accessible.
Commandment 9: Worship clarity.
Commandment 10: Remember to keep holy the updates.