Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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Farmers Insurance® 90th Anniversary E-Book Is Published

We Are Farmers®: Celebrating 90 Years, proudly published by CorporateHistory.net and viewable on our website, is a tribute to the legacy of Farmers Insurance® and the people who helped shape its identity as a trusted insurer. Written by Pulitzer-nominated business journalist Russ Banham, this e-book is chock-full[...]
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NY City Center’s 75th Anniversary Season

Jumped for joy when New York City Center’s latest catalog arrived. Here’s an org that planned its 75th anniversary season super-well in advance. #CityCenterStories (TIP: The earlier you start, the more impact your organizational anniversary will have.) Starting in October, yours truly and every other City Center[...]
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