Employers Are the Most Trusted Institutions

The 2021 Edelman Trust Barometer found that businesses have seized the ethical high ground. Employers can use their corporate histories to reinforce their bona fides. (Image © 2021 Daniel J. Edelman Holdings, Inc.)
Business has replaced government as the most trusted institution, according to the 2021 Edelman Trust Barometer. The corporate history implications are clear. As employers compete for talent, they must be able to demonstrate their bona fides. And deliver on their commitments. The report explains: “The privileged position[...]
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How Much Does a Corporate History Cost?

At CorporateHistory.net, the price of a corporate history book, consulting engagement, or other deliverable ranges from the mid-five figures upward, depending on key variables.
Prices for corporate history publications, books, and campaigns range from the mid-five figures to the mid-six figures. Many variables are involved, as is true of any customized product. These seven key parameters help determine corporate history and business anniversary pricing. They reflect more than 15 years of[...]
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The Value of Talking About Your Work

"Many people liberated from the commute have experienced a void they can't quite name."--from The Atlantic article "Admit It, You Miss Your Commute" (Photo credit: Shutterstock/Eduard Moldoveanu)
People like to talk about their work, whether they love or hate their work. One of the values of chronicling your corporate history or oral history program is that it gets those conversations going—not just about current work, but about career arcs and the value of work[...]
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3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
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