When Shorter Is Better

A commemorative book doesn’t have to be long or fancy. Nurses Remember 9/11, a simple 32-page publication that I happened to find at a book sale, makes that point powerfully. Members of the NYU Division of Nursing and the Upsilon Chapter of Sigma Theta Tau, International Nursing[...]
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Business Anniversary Logos: 3 Essentials

Does your anniversary logo contain all three of these key branding points: who, when, and what/why? Have you integrated them into a single visual that pops, as Rainmaker did (example above)? 1) Who you are. 2) When you came along, or how long you’ve been around. 3)[...]
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E-books vs. Print Books: To E or not to E?

Insight from CEO client of CorporateHistory.net: "Our incredible story would have lost so much without the printed words and pictures." (Photo by Chris Benson on Unsplash.com)
4 reasons to do a print book as well as an eBook (or vice-versa): The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on[...]
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