Three Key Steps to a Successful Corporate Anniversary

If your organization has a big anniversary looming in 2020 or 2021, take these three steps in the first quarter of 2019. Yes, this year! An early start translates into cost savings, more marketing impact, and less stress. Organize a cross-functional anniversary team. Reach beyond corporate communications[...]
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Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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Farmers Insurance® 90th Anniversary E-Book Is Published

We Are Farmers®: Celebrating 90 Years, proudly published by CorporateHistory.net and viewable on our website, is a tribute to the legacy of Farmers Insurance® and the people who helped shape its identity as a trusted insurer. Written by Pulitzer-nominated business journalist Russ Banham, this e-book is chock-full[...]
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