Category: About Us Pages

3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
Read More

Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
Read More

3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."
Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why: Customers want assurance that your organization has a strong track record and will be there for them.[...]
Read More

In the Time of Covid: Holy Name’s History in the Making (Q&A)

A gripping piece of narrative nonfiction, "In the Time of Covid" is organizational history in the making.
Organizational histories can take the form of history in the making. Such is the case with In the Time of Covid, available in print and ebook formats at https://amzn.to/2KnN1Jj. It highlights how Holy Name Medical Center in Teaneck, NJ, navigated in the epicenter of the first wave[...]
Read More