Category: About Us Pages

3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."
Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why: Customers want assurance that your organization has a strong track record and will be there for them.[...]
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In the Time of Covid: Holy Name’s History in the Making (Q&A)

A gripping piece of narrative nonfiction, "In the Time of Covid" is organizational history in the making.
Organizational histories can take the form of history in the making. Such is the case with In the Time of Covid, available in print and ebook formats at https://amzn.to/2KnN1Jj. It highlights how Holy Name Medical Center in Teaneck, NJ, navigated in the epicenter of the first wave[...]
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Creating Your Corporate History: 7 Proven Tips

Author/publisher Marian Calabro with PARC's Bruce Steadman and Dennis Doyle
To celebrate CorporateHistory.net’s own 15-year anniversary, we complete this list of 15 lessons learned from working with dozens of family-owned firms, small businesses, nonprofits, and Fortune 500s. (Read lessons 1-7 at https://www.corporatehistory.net/corporatehistory-nets-own-origin-story/ ). As always, our top piece of planning advice is to allow time. Any history-capturing[...]
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Branding Starts with Your Creation Story (a/k/a Corporate History)

What's your company's creation or origin story? Here's Michelangelo's rendering of the First Day of Creation.
Patrick Hanlon’s books Primal Branding (2006) and The Social Code (2011) are a bit dated but still relevant. They analyze why certain brands gain “visceral traction in the marketplace,” while other brands with equally good offerings fail. Crux: Branding is a belief system. Specifically, Hanlon says the[...]
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