Category: About Us Pages

Ephemera—Corporate History’s Secret Sauce

BAYADA Home Health Care sponsors an annual adaptive rowing regatta for athletes with disabilities. This oar (a piece of ephemera) was signed by rowers for BAYADA founder Mark Baiada.
In corporate storytelling, formal records help with fact-finding but they never tell the whole tale. You need visual color commentary. You need ephemera. Meaning: things that weren’t necessarily meant to be saved. Such as: Postcards of your original location or your fabulous expansion. Index cards or charity[...]
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Mine the History-Within-the-History

For livelier and more focused stories, dig for the history within your company’s history. Here’s an example from CorporateHistory.net’s 100th anniversary book for Dominion, the Virginia-based energy company. During the research phase we interviewed more than 50 people and had access to podcasts with at least 50[...]
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“About Us” Pages – Best Practices

MI restaurant Marie Catrib's "About Us" page. It's got personality. Not shown but when you scroll down, there are "Baby Steps & Leaps of Faith" (origin story) and "Guiding Principles." Plus address and hours, which is why most people go to restaurant websites!
When did you last review your organization’s “About Us” pages? All that time spent positioning your brand in the news and social media should be backed up by a clear and persuasive snapshot, not a confusing mishmash. Use CorporateHistory.net’s “Ten Commandments of About Us Pages” as a[...]
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Statue Marks 150th Anniversary of St. Joseph’s in Paterson, NJ

St. Joseph's Health System celebrated its 150th anniversary in a permanent way, with a statue at the site of its first hospital in downtown Paterson, NJ.
A quick shout-out to St. Joseph’s Health in nearby Paterson, NJ. Not many hospitals have been around under the same core name for 150 years. You can’t buy that kind of branding. St. Joe’s celebrated in an appropriate way–with a solid historic marker, which it placed on[...]
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