Category: About Us Pages

What’s Your Iconic History Image?

Does your central image tell your corporate story? That’s the key question CorporateHistory.net asks when we create covers and home pages for clients’ business anniversary books and history timelines. Our guiding principle is that the anniversary image should convey what the organization does. And it should do[...]
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Bury that Time Capsule Idea

Time capsule of Westinghouse items being prepared for burial at the NY World's Fair in 1964. The operative word is "burial," a hint why there are better ways to display artifacts. (Photo credit: Wikimedia/Creative Commons)
Time capsules are great if you store them above ground. Preferably with the capsule opened and the contents displayed for all to see, both physically and digitally. Otherwise, as time capsule historian William Jarvis told an audience at the Long Now Foundation, “We’ve never learned anything from[...]
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Why family businesses resist company histories

Dempsey Uniform & Linen Supply understands the value of its corporate history. "Finally all the facts, dates, and stories are together in one place. We love our book!" said VP Kristin Dempsey, pictured between her dad, founder Patrick Dempsey, and brother PJ, the current CEO.
Family businesses often resist corporate histories. Why? A few reasons we hear: “We know our history already.” “Why spill secrets to the competition?” “Will future generations care?” “Why spend the money?” Some questions in return: “Why miss the chance to celebrate and strengthen the brand you worked[...]
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Employers Are the Most Trusted Institutions

The 2021 Edelman Trust Barometer found that businesses have seized the ethical high ground. Employers can use their corporate histories to reinforce their bona fides. (Image © 2021 Daniel J. Edelman Holdings, Inc.)
Business has replaced government as the most trusted institution, according to the 2021 Edelman Trust Barometer. The corporate history implications are clear. As employers compete for talent, they must be able to demonstrate their bona fides. And deliver on their commitments. The report explains: “The privileged position[...]
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