Category: Archiving

Is Your Timeline Future-Focused?

Home screen of CorporateHistory.net's interactive timeline at the American Water Visitor Innovation Center in Camden, NJ
A well-constructed timeline remains an essential marketing tool: it can set your organization apart from its competitors, strengthen your branding, let you brag a little, and tell your story in a way that makes your company memorable. CorporateHistory.net has created dozens of company history timelines and looked[...]
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When Shorter Is Better

A commemorative book doesn’t have to be long or fancy. Nurses Remember 9/11, a simple 32-page publication that I happened to find at a book sale, makes that point powerfully. Members of the NYU Division of Nursing and the Upsilon Chapter of Sigma Theta Tau, International Nursing[...]
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E-books vs. Print Books: To E or not to E?

Insight from CEO client of CorporateHistory.net: "Our incredible story would have lost so much without the printed words and pictures." (Photo by Chris Benson on Unsplash.com)
4 reasons to do a print book as well as an eBook (or vice-versa): The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on[...]
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Three Key Steps to a Successful Corporate Anniversary

If your organization has a big anniversary looming in 2020 or 2021, take these three steps in the first quarter of 2019. Yes, this year! An early start translates into cost savings, more marketing impact, and less stress. Organize a cross-functional anniversary team. Reach beyond corporate communications[...]
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