Category: Archiving

Employers Are the Most Trusted Institutions

The 2021 Edelman Trust Barometer found that businesses have seized the ethical high ground. Employers can use their corporate histories to reinforce their bona fides. (Image © 2021 Daniel J. Edelman Holdings, Inc.)
Business has replaced government as the most trusted institution, according to the 2021 Edelman Trust Barometer. The corporate history implications are clear. As employers compete for talent, they must be able to demonstrate their bona fides. And deliver on their commitments. The report explains: “The privileged position[...]
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Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
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Eleven Non-Book Ideas for Corporate Anniversaries

CorporateHistory,net president Marian Calabro and a cutout of BAYADA Home Health Care founder Mark Baiada. Selfie walls and a gala at the annual conference were among the ways BAYADA celebrated its 40th anniversary all year long. CorporateHistory.net’s book for BAYADA became a Graphic Design USA award-winner.
Searching for ways to celebrate your company anniversary if you lack the time or budget for a book? Here are 11 ideas. 1. Do the core planning: create an anniversary team, identify audiences, develop a unifying theme, design a unique logo that piggybacks on your brand, mine[...]
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So You Want to Write a Corporate History

Corporate history writing is a specialized skill--here's how to crack the code.
Writers frequently reach out to CorporateHistory.net to offer their services. From their queries, it’s easy to see who does or doesn’t understand what’s involved in this genre, which is a hybrid of corporate communications and journalism. Here are seven essential things corporate history writers should know, based[...]
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