Category: Branding

The Value of Talking About Your Work

"Many people liberated from the commute have experienced a void they can't quite name."--from The Atlantic article "Admit It, You Miss Your Commute" (Photo credit: Shutterstock/Eduard Moldoveanu)
People like to talk about their work, whether they love or hate their work. One of the values of chronicling your corporate history or oral history program is that it gets those conversations going—not just about current work, but about career arcs and the value of work[...]
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3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
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Which TV workplace does yours resemble?

ZOEY'S EXTRAORDINARY PLAYLIST -- "I've Got The Music In Me" Episode 102 -- Pictured: (l-r) Skylar Astin as Max; Jane Levy as Zoey Clarke; John Clarence Stewart as Simon -- (Photo by: Sergei Bachlakov/NBC Copyright 2019 NBC Universal Media, LLC)
Where would you be happiest working? For high adrenaline types, M*A*S*H (1972-1983) is ideal. The stakes are always high at the Mobile Army Surgical Hospital 4077 in the Korean War. Everything is life or death in a war zone that makes no sense. The docs and nurses[...]
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Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
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