With a cover price of $175, Bulova’s slip-cased history book reflects the luxury branding for which the watchmaker is known. How many copies will sell at this price, and how many will be given as corporate gifts? The book, published by Assouline, is structured as a series[...]

So you need to create a history presentation or timeline, but your organization is lacking in photos from certain time periods? It’s a common problem. Here are four solutions that work for CorporateHistory.net and its clients. 1. Try eBay and other vintage photo sources such as Historic[...]

Employees are your best marketers. They’re also your best storytellers. Voices convey the real culture of your workplace. Whether we’re doing a book, an interactive timeline, or a history Web site, we talk with people extensively. Often we’ll do a hundred hours’ worth of oral and video[...]

Three ways Gillette brilliantly uses its corporate history and brand strength to strike back against competitors like the Dollar Shave Club: 1) TV ads, also posted on YouTube, that feature “the faces behind the blades”—real people with real jobs in a real American city of Boston (there’s[...]