Consumers say they want authentic items and brands, but what does that mean? Corporate storytelling plays a big part in backing up those words. The New York Times makes this point: “You could argue that these stories are a reaction against goods delivered by container from China,[...]

Does your anniversary logo contain all three of these key branding points: who, when, and what/why? Have you integrated them into a single visual that pops, as Rainmaker did (example above)? 1) Who you are. 2) When you came along, or how long you’ve been around. 3)[...]

4 reasons to do a print book as well as an eBook (or vice-versa): The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on[...]

Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]