Category: Branding

Which TV workplace does yours resemble?

ZOEY'S EXTRAORDINARY PLAYLIST -- "I've Got The Music In Me" Episode 102 -- Pictured: (l-r) Skylar Astin as Max; Jane Levy as Zoey Clarke; John Clarence Stewart as Simon -- (Photo by: Sergei Bachlakov/NBC Copyright 2019 NBC Universal Media, LLC)
Where would you be happiest working? For high adrenaline types, M*A*S*H (1972-1983) is ideal. The stakes are always high at the Mobile Army Surgical Hospital 4077 in the Korean War. Everything is life or death in a war zone that makes no sense. The docs and nurses[...]
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Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
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3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."
Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why: Customers want assurance that your organization has a strong track record and will be there for them.[...]
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Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
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