So you’re fired up about chronicling your company’s history. You contact CorporateHistory.net and other vendors. You ask great questions, often noting that “we know we finally need to do it, because otherwise our history may be lost.” Yet a few months later, the fire goes out at[...]

Which objects symbolize your organization’s history? At year-end, gather a few and display them on your About Us pages, Instagram, and e-timeline. Take a cue from the Object Project at the Smithsonian Museum of American History in Washington, DC, which displays “everyday things that changed everything.” I’ve[...]

A well-constructed timeline remains an essential marketing tool: it can set your organization apart from its competitors, strengthen your branding, let you brag a little, and tell your story in a way that makes your company memorable. CorporateHistory.net has created dozens of company history timelines and looked[...]

Good speaker + bad fit = minor problem. Bad speaker + bad fit = major problem. At a recent corporate function, I felt pain as I watched fellow audience members wincing, feigning interest, or snoozing. I won’t name names because the evening was presented in good faith.[...]