Category: Branding

Virtual Museums as Corporate Histories

Toymaker Fisher-Price recently unveiled a virtual museum with 90 exhibits to celebrate its 90th business anniversary. Its only location is on Instagram @fisher-price/toymuseum (www.instagram.com/fisherprice.toymuseum/); you won’t find it on the brand’s more retail-oriented website or that of its parent company, Mattel (both of which could use more[...]
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Eleven Non-Book Ideas for Corporate Anniversaries

CorporateHistory,net president Marian Calabro and a cutout of BAYADA Home Health Care founder Mark Baiada. Selfie walls and a gala at the annual conference were among the ways BAYADA celebrated its 40th anniversary all year long. CorporateHistory.net’s book for BAYADA became a Graphic Design USA award-winner.
Searching for ways to celebrate your company anniversary if you lack the time or budget for a book? Here are 11 ideas. 1. Do the core planning: create an anniversary team, identify audiences, develop a unifying theme, design a unique logo that piggybacks on your brand, mine[...]
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Creating Your Corporate History: 7 Proven Tips

Author/publisher Marian Calabro with PARC's Bruce Steadman and Dennis Doyle
To celebrate CorporateHistory.net’s own 15-year anniversary, we complete this list of 15 lessons learned from working with dozens of family-owned firms, small businesses, nonprofits, and Fortune 500s. (Read lessons 1-7 at https://www.corporatehistory.net/corporatehistory-nets-own-origin-story/ ). As always, our top piece of planning advice is to allow time. Any history-capturing[...]
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Origin Story of CorporateHistory.net

Like the shoemaker whose children go barefoot, we’ve been too busy chronicling other companies to write our own history. Someday! Until then, we’re delighted to share this insightful profile of CorporateHistory.net by journalist Kelly Parr of Autumn Years magazine. The article inspired a bit of self-reflection. Following[...]
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