Category: Branding

3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."
Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why: Customers want assurance that your organization has a strong track record and will be there for them.[...]
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Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
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Virtual Museums as Corporate Histories

Toymaker Fisher-Price recently unveiled a virtual museum with 90 exhibits to celebrate its 90th business anniversary. Its only location is on Instagram @fisher-price/toymuseum (www.instagram.com/fisherprice.toymuseum/); you won’t find it on the brand’s more retail-oriented website or that of its parent company, Mattel (both of which could use more[...]
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Eleven Non-Book Ideas for Corporate Anniversaries

CorporateHistory,net president Marian Calabro and a cutout of BAYADA Home Health Care founder Mark Baiada. Selfie walls and a gala at the annual conference were among the ways BAYADA celebrated its 40th anniversary all year long. CorporateHistory.net’s book for BAYADA became a Graphic Design USA award-winner.
Searching for ways to celebrate your company anniversary if you lack the time or budget for a book? Here are 11 ideas. 1. Do the core planning: create an anniversary team, identify audiences, develop a unifying theme, design a unique logo that piggybacks on your brand, mine[...]
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