Category: Business Anniversaries

Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
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In Praise of Utilities

Highline workers and helicopter -- an example of utility workers doing dangerous, highly specialized work (photo courtesy of Dominion from CorporateHistory.net's book "Dominion's First Century: A Legacy of Service")
Electric, gas, water. We take them for granted until something goes wrong: an outage, a lack of heat, a boil-water mandate. Recent weather extremes in Texas put utilities into a harsh spotlight. But the problem wasn’t the providers; it was the unregulated market and the lack of[...]
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Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
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Virtual Museums as Corporate Histories

Toymaker Fisher-Price recently unveiled a virtual museum with 90 exhibits to celebrate its 90th business anniversary. Its only location is on Instagram @fisher-price/toymuseum (www.instagram.com/fisherprice.toymuseum/); you won’t find it on the brand’s more retail-oriented website or that of its parent company, Mattel (both of which could use more[...]
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