Category: Business Anniversaries

Will you follow through or fade out on your company history?

Every company lives a great story. Why do some tell it, while others stall?
So you’re fired up about chronicling your company’s history. You contact CorporateHistory.net and other vendors. You ask great questions, often noting that “we know we finally need to do it, because otherwise our history may be lost.” Yet a few months later, the fire goes out at[...]
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Every Object Tells a Business Story

This hand-painted sign hung at Annin's 1800s location on 99-101 Fulton Street; today the sign is displayed at its NJ headquarters.
Which objects symbolize your organization’s history? At year-end, gather a few and display them on your About Us pages, Instagram, and e-timeline. Take a cue from the Object Project at the Smithsonian Museum of American History in Washington, DC, which displays “everyday things that changed everything.” I’ve[...]
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So You Want to Write a Corporate History

Corporate history writing is a specialized skill--here's how to crack the code.
Writers frequently reach out to CorporateHistory.net to offer their services. From their queries, it’s easy to see who does or doesn’t understand what’s involved in this genre, which is a hybrid of corporate communications and journalism. Here are seven essential things corporate history writers should know, based[...]
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Is Your Timeline Future-Focused?

Home screen of CorporateHistory.net's interactive timeline at the American Water Visitor Innovation Center in Camden, NJ
A well-constructed timeline remains an essential marketing tool: it can set your organization apart from its competitors, strengthen your branding, let you brag a little, and tell your story in a way that makes your company memorable. CorporateHistory.net has created dozens of company history timelines and looked[...]
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