Category: Business Anniversaries

3 Ways to Quantify Your Corporate History Investment

One of our clients measured the value of chronicling its history by surveying 20,000 employees at the end of its 100th anniversary campaign. This is an industry-leader listed on the NYSE, largely unionized. The questions posed to employees are great ones for YOU to ask, both at[...]
Read More

Mine the History-Within-the-History

For livelier and more focused stories, dig for the history within your company’s history. Here’s an example from CorporateHistory.net’s 100th anniversary book for Dominion, the Virginia-based energy company. During the research phase we interviewed more than 50 people and had access to podcasts with at least 50[...]
Read More

“About Us” Pages – Best Practices

MI restaurant Marie Catrib's "About Us" page. It's got personality. Not shown but when you scroll down, there are "Baby Steps & Leaps of Faith" (origin story) and "Guiding Principles." Plus address and hours, which is why most people go to restaurant websites!
When did you last review your organization’s “About Us” pages? All that time spent positioning your brand in the news and social media should be backed up by a clear and persuasive snapshot, not a confusing mishmash. Use CorporateHistory.net’s “Ten Commandments of About Us Pages” as a[...]
Read More

Statue Marks 150th Anniversary of St. Joseph’s in Paterson, NJ

St. Joseph's Health System celebrated its 150th anniversary in a permanent way, with a statue at the site of its first hospital in downtown Paterson, NJ.
A quick shout-out to St. Joseph’s Health in nearby Paterson, NJ. Not many hospitals have been around under the same core name for 150 years. You can’t buy that kind of branding. St. Joe’s celebrated in an appropriate way–with a solid historic marker, which it placed on[...]
Read More