Category: Business Anniversaries

3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
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Mining Your Company’s History: Where to Begin

CorporateHistory.net president Marian Calabro researching primary sources for a foundation client (photo by Christine Reynolds)
“Help! Where do we start? We’ve been tasked with doing our company’s history or updating our About Us webpage, but we don’t have organized records or archives or much of anything!” At CorporateHistory.net we’ve heard this lament more than once. The good news is that you have[...]
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In Praise of Utilities

Highline workers and helicopter -- an example of utility workers doing dangerous, highly specialized work (photo courtesy of Dominion from CorporateHistory.net's book "Dominion's First Century: A Legacy of Service")
Electric, gas, water. We take them for granted until something goes wrong: an outage, a lack of heat, a boil-water mandate. Recent weather extremes in Texas put utilities into a harsh spotlight. But the problem wasn’t the providers; it was the unregulated market and the lack of[...]
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Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
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