Category: Business Anniversaries

Business Anniversary Logos: 3 Essentials

Does your anniversary logo contain all three of these key branding points: who, when, and what/why? Have you integrated them into a single visual that pops, as Rainmaker did (example above)? 1) Who you are. 2) When you came along, or how long you’ve been around. 3)[...]
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E-books vs. Print Books: To E or not to E?

Insight from CEO client of CorporateHistory.net: "Our incredible story would have lost so much without the printed words and pictures." (Photo by Chris Benson on Unsplash.com)
4 reasons to do a print book as well as an eBook (or vice-versa): The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on[...]
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Three Key Steps to a Successful Corporate Anniversary

If your organization has a big anniversary looming in 2020 or 2021, take these three steps in the first quarter of 2019. Yes, this year! An early start translates into cost savings, more marketing impact, and less stress. Organize a cross-functional anniversary team. Reach beyond corporate communications[...]
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Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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