Category: Business Anniversaries

3 Ways to Use Oral Histories in Your Company History

From CorporateHistory.net's 50th anniversary book for Northwest Community Hospital
Employees are your best marketers. They’re also your best storytellers. Voices convey the real culture of your workplace. Whether we’re doing a book, an interactive timeline, or a history Web site, we talk with people extensively. Often we’ll do a hundred hours’ worth of oral and video[...]
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3 Ways to Quantify Your Corporate History Investment

One of our clients measured the value of chronicling its history by surveying 20,000 employees at the end of its 100th anniversary campaign. This is an industry-leader listed on the NYSE, largely unionized. The questions posed to employees are great ones for YOU to ask, both at[...]
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Mine the History-Within-the-History

For livelier and more focused stories, dig for the history within your company’s history. Here’s an example from CorporateHistory.net’s 100th anniversary book for Dominion, the Virginia-based energy company. During the research phase we interviewed more than 50 people and had access to podcasts with at least 50[...]
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“About Us” Pages – Best Practices

MI restaurant Marie Catrib's "About Us" page. It's got personality. Not shown but when you scroll down, there are "Baby Steps & Leaps of Faith" (origin story) and "Guiding Principles." Plus address and hours, which is why most people go to restaurant websites!
When did you last review your organization’s “About Us” pages? All that time spent positioning your brand in the news and social media should be backed up by a clear and persuasive snapshot, not a confusing mishmash. Use CorporateHistory.net’s “Ten Commandments of About Us Pages” as a[...]
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