Category: Business Anniversaries

In Praise of Utilities

Highline workers and helicopter -- an example of utility workers doing dangerous, highly specialized work (photo courtesy of Dominion from CorporateHistory.net's book "Dominion's First Century: A Legacy of Service")
Electric, gas, water. We take them for granted until something goes wrong: an outage, a lack of heat, a boil-water mandate. Recent weather extremes in Texas put utilities into a harsh spotlight. But the problem wasn’t the providers; it was the unregulated market and the lack of[...]
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Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
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Virtual Museums as Corporate Histories

Toymaker Fisher-Price recently unveiled a virtual museum with 90 exhibits to celebrate its 90th business anniversary. Its only location is on Instagram @fisher-price/toymuseum (www.instagram.com/fisherprice.toymuseum/); you won’t find it on the brand’s more retail-oriented website or that of its parent company, Mattel (both of which could use more[...]
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Eleven Non-Book Ideas for Corporate Anniversaries

CorporateHistory,net president Marian Calabro and a cutout of BAYADA Home Health Care founder Mark Baiada. Selfie walls and a gala at the annual conference were among the ways BAYADA celebrated its 40th anniversary all year long. CorporateHistory.net’s book for BAYADA became a Graphic Design USA award-winner.
Searching for ways to celebrate your company anniversary if you lack the time or budget for a book? Here are 11 ideas. 1. Do the core planning: create an anniversary team, identify audiences, develop a unifying theme, design a unique logo that piggybacks on your brand, mine[...]
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