Category: Company Founders

Ephemera—Corporate History’s Secret Sauce

BAYADA Home Health Care sponsors an annual adaptive rowing regatta for athletes with disabilities. This oar (a piece of ephemera) was signed by rowers for BAYADA founder Mark Baiada.
In corporate storytelling, formal records help with fact-finding but they never tell the whole tale. You need visual color commentary. You need ephemera. Meaning: things that weren’t necessarily meant to be saved. Such as: Postcards of your original location or your fabulous expansion. Index cards or charity[...]
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Statue Marks 150th Anniversary of St. Joseph’s in Paterson, NJ

St. Joseph's Health System celebrated its 150th anniversary in a permanent way, with a statue at the site of its first hospital in downtown Paterson, NJ.
A quick shout-out to St. Joseph’s Health in nearby Paterson, NJ. Not many hospitals have been around under the same core name for 150 years. You can’t buy that kind of branding. St. Joe’s celebrated in an appropriate way–with a solid historic marker, which it placed on[...]
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Rolling Stone Turns 50

Rolling Stone's Woodstock cover from the summer of 1969, when the magazine was just two years old, as displayed at Bethel Woods Museum in 2017. Cover photo by Baron Wolman/Rolling Stone.
Delighted to see that Rolling Stone partnered with Abrams to create a 50th anniversary “decade-by-decade book, looking back on the best articles, the best artists, the best scoops and the best shots from 1967 to 2017” with an intro by founder Jann Werner. Right on! I bought[...]
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