Category: Company Founders

What’s your iconic corporate history image?

"We Keep Life Flowing" is powerfully conveyed by the cover of the American Water history, published by CorporateHistory.net.
Can a single central image tell your corporate story? That’s the key question CorporateHistory.net asks when we create covers and home pages for clients’ business anniversary books and history timelines. Our guiding principle is that the anniversary image should convey what the organization does – doing it[...]
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Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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10 Usefully Quirky Interview Questions

These ten business history interview questions – slightly offbeat, always evocative – have been used by CorporateHistory.net with great results in developing executive memoirs, business anniversary projects, and speeches. We ask these Qs only after covering the 16 basic interview questions we blogged about last month. Can[...]
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