Category: Company Founders

Gillette: Corporate History as Competitive Tool

With a name like King Gillette, no surprise he started a razor company.
Three ways Gillette brilliantly uses its corporate history and brand strength to strike back against competitors like the Dollar Shave Club: 1) TV ads, also posted on YouTube, that feature “the faces behind the blades”—real people with real jobs in a real American city of Boston (there’s[...]
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Ephemera—Corporate History’s Secret Sauce

BAYADA Home Health Care sponsors an annual adaptive rowing regatta for athletes with disabilities. This oar (a piece of ephemera) was signed by rowers for BAYADA founder Mark Baiada.
In corporate storytelling, formal records help with fact-finding but they never tell the whole tale. You need visual color commentary. You need ephemera. Meaning: things that weren’t necessarily meant to be saved. Such as: Postcards of your original location or your fabulous expansion. Index cards or charity[...]
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Statue Marks 150th Anniversary of St. Joseph’s in Paterson, NJ

St. Joseph's Health System celebrated its 150th anniversary in a permanent way, with a statue at the site of its first hospital in downtown Paterson, NJ.
A quick shout-out to St. Joseph’s Health in nearby Paterson, NJ. Not many hospitals have been around under the same core name for 150 years. You can’t buy that kind of branding. St. Joe’s celebrated in an appropriate way–with a solid historic marker, which it placed on[...]
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