Category: Company Founders

Visual Public Speaking

Displaying the words of your organization’s founder or mentor . . . it’s a great form of visual public speaking, an opportunity to convey values and set the mood. It might even stop traffic. Walking in Manhattan recently, I couldn’t help but notice this Design Within Reach[...]
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Easiest biz anniversary tip ever

Easiest business anniversary tip ever: Have the basics in place on January 1 of your anniversary year. Your website should splash at least one reference to the anniversary, even if campaign details haven’t rolled out. Lure and entice us, your readers and viewers. Borrow what you’ve done[...]
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56 Men, 13 Colonies, 1 Unforgettable Moment

Book trailer for "Signing Their Lives Away" (Quirk Books)
On the morning after the New Hampshire primary, try this on as “the hair of the dog” — a YouTube book trailer for Signing Their Lives Away: The Fame and Misfortune of the Men Who Signed the Declaration of Independence¬† by Denise Kiernan and Joseph D’Agnese (Quirk[...]
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