Category: Corporate History

Your Reputation, Your History

Exhale the past? Yes, but recommends that you save it, too, so it doesn't disappear. (Photo credit: Toa Heftiba/Unsplash)
“If you don’t like the word history, substitute reputation.” We often suggested that to prospects and clients in the early years of Some 18 years later, it’s truer than ever. Building a great brand or reputation—a history—can take years. Destroying one can take just moments. Ask[...]
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More Ways to Speed Up the Corporate History Process

Book development usually begins when the approved manuscript is in hand. But sometimes it makes sense to write and design your history chapter-by-chapter. (Photo credit: Shutterstock)
The normal process of creating a corporate history anniversary publication is a relay race: research and interviewing, then writing, then design, then production. But when time is short, you may need to overlap these stages. One time-saver is to review and edit the manuscript chapter-by-chapter, rather than[...]
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How to Speed Up When You’re Running Late

Corporate anniversary campaign running late? Here are 7 real-life workarounds from (Photo credit: Unsplash/Barbhuiya)
Your org’s anniversary is happening soon, and you’re not prepared with a campaign. The CEO is adamant: get it done! Here are 7 suggestions to make the deadline. Have them ready as a reply when you call corporate history vendors whose first response is a polite “good[...]
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What’s Your Iconic History Image?

Does your central image tell your corporate story? That’s the key question asks when we create covers and home pages for clients’ business anniversary books and history timelines. Our guiding principle is that the anniversary image should convey what the organization does. And it should do[...]
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