Category: Corporate History

Bulova’s corporate history sports $175 pricetag

With a cover price of $175, Bulova’s slip-cased history book reflects the luxury branding for which the watchmaker is known. How many copies will sell at this price, and how many will be given as corporate gifts? The book, published by Assouline, is structured as a series[...]
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4 Ways Around a Lack of Photos

An artifact from eBay and a Bostonian Society photo created the opening spread for the CorporateHistory.net book for A. W. Hastings.
So you need to create a history presentation or timeline, but your organization is lacking in photos from certain time periods? It’s a common problem. Here are four solutions that work for CorporateHistory.net and its clients. 1. Try eBay and other vintage photo sources such as Historic[...]
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3 Ways to Use Oral Histories in Your Company History

From CorporateHistory.net's 50th anniversary book for Northwest Community Hospital
Employees are your best marketers. They’re also your best storytellers. Voices convey the real culture of your workplace. Whether we’re doing a book, an interactive timeline, or a history Web site, we talk with people extensively. Often we’ll do a hundred hours’ worth of oral and video[...]
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Gillette: Corporate History as Competitive Tool

With a name like King Gillette, no surprise he started a razor company.
Three ways Gillette brilliantly uses its corporate history and brand strength to strike back against competitors like the Dollar Shave Club: 1) TV ads, also posted on YouTube, that feature “the faces behind the blades”—real people with real jobs in a real American city of Boston (there’s[...]
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