Category: Corporate History

3 Lessons Learned from a Painful Public Speaker

Dear Public Speakers: Know what you're saying and who you're saying it to.
Good speaker + bad fit = minor problem. Bad speaker + bad fit = major problem. At a recent corporate function, I felt pain as I watched fellow audience members wincing, feigning interest, or snoozing. I won’t name names because the evening was presented in good faith.[...]
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This is the original Iwo Jima flag photo

This photo by U.S. Marine Lou Lowery inspired the more famous image at Iwo Jima, taken by Joe Rosenthal two hours later. Source: Annin Flagmakers: An Illustrated History, published by
To celebrate the Fourth of July, we share the true story of the World War II Iwo Jima flag photo, as contained in’s commissioned history of Annin Flagmakers, written by Marian Calabro: “This was the first U.S. flag raised on Iwo Jima. It was made by[...]
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What’s your iconic corporate history image?

"We Keep Life Flowing" is powerfully conveyed by the cover of the American Water history, published by
Can a single central image tell your corporate story? That’s the key question asks when we create covers and home pages for clients’ business anniversary books and history timelines. Our guiding principle is that the anniversary image should convey what the organization does – doing it[...]
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When Shorter Is Better

A commemorative book doesn’t have to be long or fancy. Nurses Remember 9/11, a simple 32-page publication that I happened to find at a book sale, makes that point powerfully. Members of the NYU Division of Nursing and the Upsilon Chapter of Sigma Theta Tau, International Nursing[...]
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