Category: History in Marketing

Origin Story of CorporateHistory.net

Like the shoemaker whose children go barefoot, we’ve been too busy chronicling other companies to write our own history. Someday! Until then, we’re delighted to share this insightful profile of CorporateHistory.net by journalist Kelly Parr of Autumn Years magazine. The article inspired a bit of self-reflection. Following[...]
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A Time for Soul Searching

"It causes everyone to do a little soul searching...and that is very healthy." (Photo by Jason Schuller, courtesy of Unsplash)
“It is wonderful to have you digging into our corporate culture. I think it causes everyone to do a little soul searching, at least for their business soul, and that is very healthy.” This comment by a wise client, voiced a few years ago, echoes resoundingly amid[...]
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How Companies Battle Crises, Part 2

Annin flagmakers at work post-9/11. "We felt that providing as many U.S. flags as possible was how we could help our country deal with the magnitude of this tragedy."
Second in a series. Leave it to Kurt Vonnegut to nail the truth: “History is merely a list of surprises. It can only prepare us to be surprised yet again.” At CorporateHistory.net, we encourage clients to chronicle how they have faced crises. Trials by fire reveal turning[...]
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How companies battle crises: 3 true stories

Ships stranded in the Suez Canal. Art by John Steventon for "The American Club: A Centennial History," published by CorporateHistory.net (used by permission of The American Club)
No crisis in the past century compares to the coronavirus pandemic. Yet each crisis in its own era seemed insurmountable at the start. At CorporateHistory.net, we encourage clients to chronicle how they have faced external challenges—if only because every reader loves a good survival story. Trials by[...]
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