Category: History in Marketing

Business Anniversary Logos: 3 Essentials

Does your anniversary logo contain all three of these key branding points: who, when, and what/why? Have you integrated them into a single visual that pops, as Rainmaker did (example above)? 1) Who you are. 2) When you came along, or how long you’ve been around. 3)[...]
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E-books vs. Print Books: To E or not to E?

Insight from CEO client of CorporateHistory.net: "Our incredible story would have lost so much without the printed words and pictures." (Photo by Chris Benson on Unsplash.com)
4 reasons to do a print book as well as an eBook (or vice-versa): The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on[...]
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Seamless, Not Scattered

The intro to Baird's 100th anniversary timeline, part of a seamless centennial campaign.
Everything to do with your business anniversary should be seamless, not scattered. The financial firm Baird gets it right with its 100th anniversary campaign. Alerted to Baird by a 7-second sponsorship clip on the Marketplace radio program, we searched on “Baird 100” and found a beautifully constructed[...]
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