Category: History in Marketing

Would Abe Lincoln Have Tweeted?

Abe Lincoln (center, facing camera) at Gettysburg. Photo courtesy of National Archives.
Seven score and 16 years ago, President Abraham Lincoln delivered his famed Gettysburg Address. The date was November 19, 1863. It ran just 271 words, amazingly short now for a speech and even more so in 1863, when people had delightfully long attention spans. There’s a great[...]
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So You Want to Write a Corporate History

Corporate history writing is a specialized skill--here's how to crack the code.
Writers frequently reach out to CorporateHistory.net to offer their services. From their queries, it’s easy to see who does or doesn’t understand what’s involved in this genre, which is a hybrid of corporate communications and journalism. Here are seven essential things corporate history writers should know, based[...]
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Is Your Timeline Future-Focused?

Home screen of CorporateHistory.net's interactive timeline at the American Water Visitor Innovation Center in Camden, NJ
A well-constructed timeline remains an essential marketing tool: it can set your organization apart from its competitors, strengthen your branding, let you brag a little, and tell your story in a way that makes your company memorable. CorporateHistory.net has created dozens of company history timelines and looked[...]
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3 Lessons Learned from a Painful Public Speaker

Dear Public Speakers: Know what you're saying and who you're saying it to.
Good speaker + bad fit = minor problem. Bad speaker + bad fit = major problem. At a recent corporate function, I felt pain as I watched fellow audience members wincing, feigning interest, or snoozing. I won’t name names because the evening was presented in good faith.[...]
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