Category: History in Marketing

How Old Is Your Company? Are You Sure?

Photo by Drama Book Shop, which will keep its "Since 1917" tagline even though 1916 may be the founding year
Amusing piece in The New York Times: New York City’s Drama Book Shop thought it was 100 years old until it did some research. So much for its “Since 1917” tagline! Any corporate historian has similar stories to tell. If you’re asking “How old is my company?”,[...]
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Keep Your Corporate History Updated

When Stoneham Five Cents Savings Bank became part of Salem Five Bank, Stoneham's history was chronicled and honored as part of Salem Five's larger history.
Salem Five Bank in Salem, MA, hired CorporateHistory.net a few years ago to update its 150-year history book to a 160-year book, a wise move since so much had changed in the decade since publication. Part of the update involved the acquisition of Stoneham Savings Bank. Wisely,[...]
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Vroman’s Bookstore Is Young at Age 123

Vroman’s calls itself “a Pasadena institution, a literary landmark, a community center, and a wonderful tradition.” After visiting it last week, I couldn’t agree more. This California bookstore displays its history well, both on its website and in photos around the store like the ones shown here.[...]
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