Category: History in Marketing

Happy 75th anniversary, Jeep®

Impressive decade-based timeline celebrates 75 years of Jeep®, along with vehicles specially designed just for the anniversary. Strong branding message: “For 75 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped[...]
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History Equals Reputation

Uber taxi in Moscow, courtesy of Wikimedia
When people tell me that no one will be interested in their company’s history, I suggest substituting the word “reputation” instead. “Who cares about our history?” becomes “Who cares about our reputation?” The light bulb brightens. This came home in a big way today as I considered[...]
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Stickiest business anniversary ever

Happy 100th business anniversary, Fluff. Credit: Ginny/Flickr
The sticky-white marshmallow confection known as Fluff turns 100 years old today. Who knew? Apparently Mimi Graney did. Some 11 years ago she created the “What’s the Fluff?” festival in Somerville, Massachusetts; the Boston area lays proud claim to being a candy center (never mind about that[...]
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