In Praise of Utilities

Highline workers and helicopter -- an example of utility workers doing dangerous, highly specialized work (photo courtesy of Dominion from CorporateHistory.net's book "Dominion's First Century: A Legacy of Service")
Electric, gas, water. We take them for granted until something goes wrong: an outage, a lack of heat, a boil-water mandate. Recent weather extremes in Texas put utilities into a harsh spotlight. But the problem wasn’t the providers; it was the unregulated market and the lack of[...]
Read More

3 Reasons Your Org’s History Matters More in Tough Times

The closure of Plattsburgh Air Force Base in 1995 seemed like the end of the road for that upstate New York stronghold, but in fact it was the start of a new era, a story told in CorporateHistory.net's book "Flying HIgh Again: PARC's Redevelopment of PAFB."
Tough economic and social times are exactly when you should do more to chronicle or update your corporate history, rather than postpone the process “for a better day.” Here’s why: Customers want assurance that your organization has a strong track record and will be there for them.[...]
Read More

In the Time of Covid: Holy Name’s History in the Making (Q&A)

A gripping piece of narrative nonfiction, "In the Time of Covid" is organizational history in the making.
Organizational histories can take the form of history in the making. Such is the case with In the Time of Covid, available in print and ebook formats at https://amzn.to/2KnN1Jj. It highlights how Holy Name Medical Center in Teaneck, NJ, navigated in the epicenter of the first wave[...]
Read More

Celebrate Your Clients’ Anniversaries

Sophisticated marketing with a history twist: To celebrate the 50th anniversary of a Card Member's relationship with American Express, the company sent a surprise gift from Tiffany.
An unexpected package from American Express arrived, containing an even more unexpected box in that unmistakable shade of blue. A gift from Tiffany! Why? The card inside, addressed to one of the founders of CorporateHistory.net, revealed the reason: “Thank you for making American Express a part of[...]
Read More