Gillette: Corporate History as Competitive Tool

With a name like King Gillette, no surprise he started a razor company.
Three ways Gillette brilliantly uses its corporate history and brand strength to strike back against competitors like the Dollar Shave Club: 1) TV ads, also posted on YouTube, that feature “the faces behind the blades”—real people with real jobs in a real American city of Boston (there’s[...]
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Take Your History on the Road

Fascinating to see coverage of the Stickley Roadshow recently in North Jersey Media. Stickley’s own corporate historian, Mike Danial, appeared in Paramus, where he invited attendees to “Take a stroll through history from the Arts & Crafts Movement to the rescue of L. & J.G. Stickley Inc.[...]
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3 Ways to Quantify Your Corporate History Investment

One of our clients measured the value of chronicling its history by surveying 20,000 employees at the end of its 100th anniversary campaign. This is an industry-leader listed on the NYSE, largely unionized. The questions posed to employees are great ones for YOU to ask, both at[...]
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Ephemera—Corporate History’s Secret Sauce

BAYADA Home Health Care sponsors an annual adaptive rowing regatta for athletes with disabilities. This oar (a piece of ephemera) was signed by rowers for BAYADA founder Mark Baiada.
In corporate storytelling, formal records help with fact-finding but they never tell the whole tale. You need visual color commentary. You need ephemera. Meaning: things that weren’t necessarily meant to be saved. Such as: Postcards of your original location or your fabulous expansion. Index cards or charity[...]
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