Category: Public Speaking

3 Ways to Tap Collective Memories

Corporate historians, speechwriters, and brand managers: Apply these three effects to ensure that your organization's historical footprint doesn’t get washed away. (Photo by Jeremy Bishop/Unsplash)
The ways in which people embed collective memories can help you develop your corporate history, anniversary campaign, or even your “About Us” web page in ways that stick. Let’s look at an experiment conducted across 35 years by Washington University professors Henry L. Roediger III (a psychologist)[...]
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A Time for Soul Searching

"It causes everyone to do a little soul searching...and that is very healthy." (Photo by Jason Schuller, courtesy of Unsplash)
“It is wonderful to have you digging into our corporate culture. I think it causes everyone to do a little soul searching, at least for their business soul, and that is very healthy.” This comment by a wise client, voiced a few years ago, echoes resoundingly amid[...]
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Would Abe Lincoln Have Tweeted?

Abe Lincoln (center, facing camera) at Gettysburg. Photo courtesy of National Archives.
Seven score and 16 years ago, President Abraham Lincoln delivered his famed Gettysburg Address. The date was November 19, 1863. It ran just 271 words, amazingly short now for a speech and even more so in 1863, when people had delightfully long attention spans. There’s a great[...]
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3 Lessons Learned from a Painful Public Speaker

Dear Public Speakers: Know what you're saying and who you're saying it to.
Good speaker + bad fit = minor problem. Bad speaker + bad fit = major problem. At a recent corporate function, I felt pain as I watched fellow audience members wincing, feigning interest, or snoozing. I won’t name names because the evening was presented in good faith.[...]
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