Category: Timeline Design

Creating Your Corporate History: 7 Proven Tips

Author/publisher Marian Calabro with PARC's Bruce Steadman and Dennis Doyle
To celebrate CorporateHistory.net’s own 15-year anniversary, we complete this list of 15 lessons learned from working with dozens of family-owned firms, small businesses, nonprofits, and Fortune 500s. (Read lessons 1-7 at https://www.corporatehistory.net/corporatehistory-nets-own-origin-story/ ). As always, our top piece of planning advice is to allow time. Any history-capturing[...]
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Origin Story of CorporateHistory.net

Like the shoemaker whose children go barefoot, we’ve been too busy chronicling other companies to write our own history. Someday! Until then, we’re delighted to share this insightful profile of CorporateHistory.net by journalist Kelly Parr of Autumn Years magazine. The article inspired a bit of self-reflection. Following[...]
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Branding Starts with Your Creation Story (a/k/a Corporate History)

What's your company's creation or origin story? Here's Michelangelo's rendering of the First Day of Creation.
Patrick Hanlon’s books Primal Branding (2006) and The Social Code (2011) are a bit dated but still relevant. They analyze why certain brands gain “visceral traction in the marketplace,” while other brands with equally good offerings fail. Crux: Branding is a belief system. Specifically, Hanlon says the[...]
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Will you follow through or fade out on your company history?

Every company lives a great story. Why do some tell it, while others stall?
So you’re fired up about chronicling your company’s history. You contact CorporateHistory.net and other vendors. You ask great questions, often noting that “we know we finally need to do it, because otherwise our history may be lost.” Yet a few months later, the fire goes out at[...]
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