Bulova’s corporate history sports $175 pricetag

With a cover price of $175, Bulova’s slip-cased history book reflects the luxury branding for which the watchmaker is known. How many copies will sell at this price, and how many will be given as corporate gifts? The book, published by Assouline, is structured as a series of essays, an interesting approach. From the company’s description: “What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable … is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today.”