Does your anniversary logo contain all three of these key branding points: who, when, and what/why? Have you integrated them into a single visual that pops, as Rainmaker did (example above)?
1) Who you are.
2) When you came along, or how long you’ve been around.
3) What you do and/or why you do it.
Too many business anniversary logos omit that final element: 10, 25, 50 Years of WHAT? Seize the opportunity to celebrate what you deliver, what you’re good at, what keeps customers coming back. Without it, you might as well buy a stock logo off the shelf. Some examples follow, cautionary and exemplary.
HO-HUM. I’m a fan of New Jersey’s Paper Mill Playhouse, but they missed a big chance to strut their theatrical stuff. Message could have been: Curtain up on 80 years as a top-tier regional theater. TIP: Avoid adding dates. It can make a logo look like a grave marker.
GETTING THERE. Road Runner Sports has a great sense of humor about itself. If they’d only integrated the company name into the “35 Years Movin’ With You,” the logo would be perfect.
OUT OF THE PARK. The Rainmaker Group (Rainmaker), a provider of cloud-based hospitality revenue and profit optimization software, applies a light touch and a customer-based benefit to its 20th-anniversary logo. Splashy! This is from their Instagram feed.