E-books vs. Print Books: To E or not to E?

Insight from CEO client of CorporateHistory.net: "Our incredible story would have lost so much without the printed words and pictures." (Photo by Chris Benson on Unsplash.com)

4 reasons to do a print book as well as an eBook (or vice-versa):

  1. The investment is almost identical because the biggest chunk of the budget, the R&D cost, is baked in. Regardless of format, you still need to research, write, and design your material. Adding on a short run of digitally printed books (or, conversely, a simple e-book) can add minimal cost and maximal branding impact. A printed book is a gift to give. Creating a flowable eBook (versus a simple flip book) can cost as much or more than printing.
  2. Visuals pop in print. One of our clients, the CEO of a public company, said it best: “I’m someone who reads only e-newspapers (Wall Street Journal etc.) and minimizes paper. But our incredible story would lose so much without the printed words and pictures.”
  3. Print endures and symbolizes lasting value. Still have your high school yearbook? Most people do. Even I do, and I’m the kind of person who has never set foot at a class reunion. Having both formats creates an archive that covers all bases for future generations.
  4. “Where’s the real book?” That’s the question CorporateHistory.net gets from readers when a client decides to do an e-book only. In the case of corporate histories, employees and retirees have often gotten involved personally—they’ve been interviewed, donated their artifacts, posed for photos. They want a tangible result.