Which objects symbolize your organization’s history? At year-end, gather a few and display them on your About Us pages, Instagram, and e-timeline. Take a cue from the Object Project at the Smithsonian Museum of American History in Washington, DC, which displays “everyday things that changed everything.” I’ve been known to squeal when CorporateHistory.net unearths an object that illustrates a client’s story and brand in a way that nothing else can, such as:
- a 1960s candy striper uniform for our Northwest Community Hospital 50-year history book;
- a battered little cabinet containing delicate watch springs for CorporateHistory.net’s Sandvik US history;
- one of the original glass bottles that was used, sanitized, and reused hundreds of times in the 1920s for Clorox liquid bleach, featured in our anniversary history of The Clorox Company;
- the old wooden sign that has been with Annin Flagmakers through six generations of family leadership, which we were honored to chronicle (e-book viewable here).