Farmers Insurance® 90th Anniversary E-Book Is Published

We Are Farmers®: Celebrating 90 Years, proudly published by and viewable on our website, is a tribute to the legacy of Farmers Insurance® and the people who helped shape its identity as a trusted insurer.

Written by Pulitzer-nominated business journalist Russ Banham, this e-book is chock-full of examples of Farmers people over the past 90 years coming together to accomplish extraordinary things. As Chief Executive Officer Jeff Dailey notes in his opening letter, “Whether it’s providing industry-leading customer service in the wake of catastrophes, establishing an award-winning training program in the University of Farmers, or building a network of exclusive agents who serve millions of American families, we can be proud of Farmers’ strong tradition of excellence.”

Fun features include:

• Hundreds of historic and contemporary photos
• Interviews with ten multigenerational “Farmers® Families”
• A behind-the-scenes glimpse into the prize-winning We Are Farmers® TV ad campaign
• A trip into the Farmers Hall of Claims, including such beloved ads as “Mer-Mutts” and “Swing Set Standoff”
• A splendid “wall of names” tribute, listing all Farmers® Employees and everyone in the Farmers® Agency Force (almost 60 pages worth!) as of 6/30/18

Book Author: Russ Banham
Art Director: John Clifford, Think Studio
Editor: Marian Calabro