Remember company magazines and employee newsletters? All of us corporate history researchers and archivists have paged through them. They proliferated through the 20th century as the chief means of internal and external communications, and they remain a source of memory-keeping for companies without formal archives or annual reports. These publications were usually quite good, with news and features by top-notch writers (often journos who jumped ship) and strong photography to match. The Microsoft Stories blog is today’s version of these mags: the requisite C-suite foreword (Brad Smith’s “In the Cloud We Trust” is as long as a keynote speech and may have been one), numerous well-written profiles, and clever cartoons by Hugh McLeod that I particularly enjoyed (example below). Compared to 20th century print publications Microsoft Stories actually goes one better, as it can function as a recruitment tool as well. My only cavil is that it may offer too much of a good thing, at least in one place. The home page scrolls down to offer dozens of articles. I’d rather have a pull-down list of extras to choose from. But, all in all, a great example of corporate storytelling.