Working with Marian Calabro and CorporateHistory.net was a complete pleasure. The experienced professionals we were given access to, and the creativity they possessed in their work, captured the true essence of Advance Auto Parts over the past 75 years.
Shawn Murray, Director of Creative Services and Brand Development, Advance Auto Parts, Roanoke, VA
Advance Auto Parts is a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serving both the do-it-yourself and professional installer markets. To help this renowned company celebrate its 75th anniversary, CorporateHistory.net did extensive research in company archives and conducted more than 50 oral history interviews with retail store team members, current and retired executives, and descendants of company founder Arthur Taubman. This material became the basis of a book-length narrative that Advance deployed in numerous ways:
- Feature stories in the employee magazine “FrontRunner”
- Timelines and text on the history pages of www.AdvanceAutoParts.com
- And in other corporate communications such as the Company Overview, highlighting the company’s ongoing commitment to innovation and community involvement throughout its service area of 40 states, Puerto Rico, and the U.S. Virgin Islands
Project Author: Heidi Tyline King