Oral Histories, History Book & Brochure
Every day, BAYADA Nurses, Therapists, Home Health Aides, and Medical Social Workers provide quality care to people of every age and stage of life, in 22 states and eight countries. The company’s heartfelt commitment to providing care with compassion, excellence, and reliability—a philosophy known as The BAYADA Way®—is an extraordinary example of a living, breathing corporate culture. The 40th anniversary history of BAYADA Home Health Care chronicled that culture and the amazing person behind it, founder and president Mark Baiada. Six years later, the company turned to CorporateHistory.net for “The Latest Chapter,” a booklet that highlights major new changes at BAYADA.
To create these pieces, we conducted almost 100 hours of oral histories. “We’d like to see more emotion,” said Founder and President Mark Baiada, Company Director Ann Baiada, and other in-house readers after they reviewed the first draft of the book. That all-too-rare response indicates BAYADA’s keen interest in narrative. In ongoing consulting with BAYADA, we’ve found them to be one of the most fascinating companies we’ve had the privilege of working with. One of our most memorable career moments came when Mark signed the history book for more than 2,000 employees at BAYADA’s 2015 Awards Weekend!
Interviewers: Christine McLaughlin and Marian Calabro
Author: Christine McLaughlin | Editor: Marian Calabro | Book Designer: Christine Reynolds
Booklet Author: Marian Calabro
Booklet Designer: Christine Reynolds
Graphic Design USA Award Winner: CorporateHistory.net’s Bayada: 40 Years of Compassion, Excellence, and Reliability earned top honors in the 2015 Graphic Design USA American Health + Wellness Design Awards™ competition. Our book was one of only 125 winners among 1,000+ entrants recognized for “first-rate graphic communication.”
We recommended our colleague Mimi Bowling, whom BAYADA hired to archive 40 years of materials. These items had been stored throughout the company’s offices, as well as in the basements and attics of employees and company owners. The process turned up some remarkable finds, including handwritten documents that are showcased as chapter openers in the book.
BAYADA’s documents and artifacts are now organized and housed in environmentally stable conditions. Key employees have hands-on access to the collection as needed.
Archivist: Mimi Bowling