90th Anniversary E-Book

Farmers Insurance®

View the book here

We Are Farmers®: Celebrating 90 Years is a tribute to the legacy of Farmers Insurance® and the people who helped shape its identity as a trusted insurer.

Written by a Pulitzer-nominated business journalist, the book is chock-full of examples of Farmers people over the past 90 years coming together to accomplish extraordinary things. As Chief Executive Officer Jeff Dailey notes in his opening letter, “Whether it’s providing industry-leading customer service in the wake of catastrophes, establishing an award-winning training program in the University of Farmers, or building a network of exclusive agents who serve millions of American families, we can be proud of Farmers’ strong tradition of excellence.”

Fun features include:

  • Hundreds of historic and contemporary photos
  • Interviews with ten multigenerational “Farmers® Families”
  • A behind-the-scenes glimpse into the prize-winning We Are Farmers® TV ad campaign
  • A trip into the Farmers Hall of Claims, with recaps of such beloved ads as “Mer-Mutts” and “Swing Set Standoff”

Author: Russ Banham
Art Director: John Clifford, Think Studio
Editor: Marian Calabro

We Are Farmers®: Celebrating 90 Years

We Are Farmers®: Celebrating 90 Years (book cover)