Consulting, creative services, and project management for a year-long campaign by a nonprofit organization
More than 10,000 financial institutions support NACHA — The Electronic Payments Association. Together, they make billions of transactions safe and secure every year and pursue new ways to connect people and payments. To celebrate its 40th anniversary in 2014, NACHA turned to CorporateHistory.net to help conceptualize and develop its year-long campaign. The process included:
Oral history and video history outreach. We conducted almost 50 hours of interviews with NACHA employees, retirees, members, and other ACH innovators nationwide. Since NACHA is a membership association as well as a rule-making body, this material fed into every aspect of the campaign.
Messaging. We worked with NACHA’s in-house marketers to develop themes and talking points for use by executives in presentations and speeches throughout the anniversary year.
Web timeline. Our comprehensive web timeline captured the broadest history of NACHA and the Automated Clearing House (ACH) Network and became the basis of the organization’s current history page. We researched, wrote, and project-managed the original, unearthing and embedding such artifacts as:
- An early TV ad in which actress Rita Moreno urges Americans not to be afraid of Direct Deposit
- The opening of Bill Gates’s 1998 keynote address to NACHA’s 1998 Payments Conference, made shortly after he infamously declared that “banks are dinosaurs”
Anniversary video. “NACHA at 40: Celebrating the Past | Defining the Future” draws on CorporateHistory.net’s oral history program and video history interviews. It appears in the NACHA history timeline and on the NACHA Videos YouTube channel.
Factoids. Our research turned up nuggets of information and quotable quotes used in a calendar given to 2,500 attendees at the annual PAYMENTS Conference.
Consultant and Senior Writer: Marian Calabro
The NACHA marketing team and O’Keefe Communications drew on oral histories by CorporateHistory.net to create the video “NACHA at 40: Celebrating the Past, Defining the Future.”
A single screen from the three-level web timeline showcasing the history of NACHA, the ACH Network, and major technology milestones. The timeline includes historic video clips, radio spots, and pop-up profiles of ACH innovators.