Upon launching a new product, a privately held pharmaceutical company decided to chronicle its history for the first time. (The client prefers not to be named publicly in writing.) Founded in 1919, the company commissioned an elegant 16-page publication and accompanying trifold brochure. We developed both pieces within a tight time frame – including oral history interviews conducted two days before Christmas! – and partnered with the company’s longtime printing vendor. The result: elegant, useful brochures that communicate the company’s branding and key messages.
Researcher and writer: Jack El-Hai
Editor: Marian Calabro
Designer: Christine Reynolds