History Book, History Channel Appearance, Consulting

The Pep Boys—Manny, Moe & Jack

Massive thanks for consulting with us and our marketing agency on our 100th anniversary. Every bit of this is excellent, and I just love that having you involved again bridged past and present!

Arianna Stefanoni Sherlock, AVP, Corporate Communications, The Pep Boys (Icahn Automotive Group), Philadelphia, PA

At last we have a formal history of the legendary business that Manny, Moe and Jack built. This book is both a history and a celebration … a colorful journey that chronicles our past and affirms our future.

Lawrence N. Stevenson, former Chairman & CEO, The Pep Boys — Manny, Moe & Jack, Inc.,

The Pep Boys pioneered the automotive aftermarket industry in 1921. Its founders, the famous Manny, Moe, and Jack, were real people as well as icons of American advertising. In the mid-2000s, the company commissioned its first-ever history book. That led to national publicity on The History Channel, with author Marian Calabro of CorporateHistory.net appearing on the popular “Modern Marvels” series to talk about The Pep Boys and 1950s automotive history.

As The Pep Boys approached its 100th anniversary, new leadership reached out to CorporateHistory.net as consultants. Our original research and familiarity with the company’s history “bridged past and present” as we advised on an updated publication and campaign.

Award Winner: The Pep Boys won a MarCom Creative Platinum Award (highest honor) for writing and excellence in marketing communications. Sponsored by the Association of Marketing and Communication Professionals, this annual competition typically draws 5,000 entries. The Pep Boys placed among the 1 percent of Platinum prizewinners in the writing category.

Original book
Author: Marian Calabro
Designer: Lark Books

100th anniversary campaign
Creators: The Pep Boys and PUSH 22 agency
Consultant: Marian Calabro

Look Inside:
Sidebar: Manny, Moe, and Admiral Byrd

During a break in the production of "Modern Marvels: Auto Stores" for The History Channel, CorporateHistory.net president Marian Calabro posed with program producer Scott Goldie and Pep Boys mascots Manny, Moe, and Jack.

During a break in the production of “Modern Marvels: Auto Stores” for The History Channel, CorporateHistory.net president Marian Calabro posed with program producer Scott Goldie and Pep Boys mascots Manny, Moe, and Jack.

The cover is an adaptation of the company's 1953 Annual Report. Inside, the Timeline shows a thumbnail of every Annual Report cover from 1946 onward—a great way to illustrate style and logo changes.

The cover is an adaptation of the company’s 1953 Annual Report. Inside, the Timeline shows a thumbnail of every Annual Report cover from 1946 onward—a great way to illustrate style and logo changes.