Today, June 30, we received four e-newsletters from otherwise savvy marketers. Each made a common marketing mistake that makes them look … let’s just say less than on top of things. Yet it’s the easiest thing to fix: namely, anything issued in the 2nd half of June should be labeled JULY. Same throughout the year! In a deadline-oriented world with a faster-than-light news cycle, June newsletter dated June 30 sends the message that you’re a month behind, scrambling to catch up, eternally behind on your to-do-list. The principle applies even if you’re looking back at said month, or looking back at the last century (hey, we’re a history company here, but history is being made as we write and read). Bonus: It’s relaxing to be ahead rather than behind!