Have you discovered the power and possible profit of walking your history? Denver’s Brown Palace, for example – “Open every day since August 12, 1892,” as its About Us page says – offers guided walking tours on the hotel’s ghosts, architecture, presidential visits, and famous lady guests. Tours are free for overnight visitors and $15 for others. It’s not the only hotel to tell stories in person about its past: other corporate storytellers include the Waldorf-Astoria, West Virginia’s Greenbrier, and the Breakers in Palm Beach. Hey, I shelled out $178 for the Paramount Pictures VIP Tour in Hollywood this summer and didn’t regret a cent of it. If your organization is in a position to display its history in this manner, go for it. The power of a good story extends to business history.